The Rio Olympic Games will open in August, Huajiang Cultural Development Co., Ltd. (hereinafter referred to as "Huajiang Culture") as one of the franchisees, the exclusive development of the Rio Olympic badge, plush, handicrafts three categories of thousands Licensed goods, in addition to meet the Brazilian market, but also actively open up the international market, and the Rio Olympic Games licensed goods landing in China.
"Vinicius" Brazil sells
Reporters learned that Huajiang Culture is a company founded in 2003, the main business is internationally renowned sports, cultural brand licensing derivative franchise, the core business areas involving sports, tourism, high-end customized services.
As the only company to receive the third consecutive summer Olympic Games, Huajiang culture in addition to the development of Olympic licensed goods, but also the operation of Beijing gifts and other cultural tourism brand, in 2014 for the Beijing APEC conference design a full set of conference supplies and state banquet utensils, to be held G20 Hangzhou Summit Huajiang Culture also offers banquet case planning and tableware creative design.
Rio de Janeiro two mascots Vinicius and Tom, is the name of two Brazilian Pousano Nova idol, representing the Brazilian culture and the diversity of Brazilians, but also represents the Brazilian happy way of doing things. Among them, "Venysius" plush toys by the Huajiang culture franchise.
Huajiang Culture Chairman Chen Shaoshan admitted that the Rio Olympic mascot plush toy design and manufacturing to do badge origin Huajiang culture, is a no small test. From June 2014 with Rio de Janeiro Organizing Committee to the mascot release, time is only 5 months.
And to produce a successful plush toys, need not only a design artwork, but also need to understand the core concept of mascot. At the same time, the mascot fabric material, sewing technology, toy modeling, icon printing, the Olympic Organizing Committee has a strict request.
"Our designers in a short span of two weeks, the success of the Olympic Organizing Committee to determine the graphic design into three-dimensional design draft." Chen Shaoshan said, from the drawings to the physical need to consider the details are very much, such as toys head leaves, Each piece of color and weight are different.
It is reported that last year, "Vinicius" has been sold in Brazil about 40,000 points of sale, and become a hot one of the Olympic licensed goods. From August 3, 2015 to date, Huajiang culture has been exported mascot a total of 600,000, the value of $ 1.72 million.
Olympic franchise new business
It is understood that the current Huajiang culture has been developing the Olympic Games licensed merchandise thousands of models, in addition to meet the Brazilian market, actively open up the international franchise, following the London Olympic Games, once again the Rio Olympic Games licensed goods landing in China, and the first start of the Olympic Games The sale of licensed merchandise.
March 29, Huajiang culture by the Olympic Organizing Committee authorized the opening of the official flagship store of the day cat and Jingdong Mall, the Olympic Organizing Committee officially authorized the Olympic Games licensed merchandise "Internet" sales, which is the Chinese Olympic Committee and Rio Olympic licensed goods and souvenirs for the first time through the domestic Internet authorized sales, Chinese sports fans, collectors and ordinary people can stay at home can buy the Chinese Olympic Committee and the Rio Olympic Games licensed goods and souvenirs.
It is reported that Huajiang cultural flagship store has been on the line including the Rio Olympic pendant, creative ornaments, plush toys dolls, key ring, cup sets, badges and a series of various, unique design of the official genuine Olympic licensed goods.
"Up to now, Huajiang for the Olympic market dedicated to more than 100,000 original design works, some of which are the world's Olympic Museum collection." Chen Shaoshu said, to build an online sales platform, is to make the Olympic licensed goods and Olympic culture Can be further popularized and popularized.
Huajiang culture related person in charge said that Huajiang culture is seeking the Olympic concession product development partners, initiated and led the Olympic cultural products, Beijing gifts, state banquet utensils and other franchise services of industrial development.