The greatest significance of cultural products should be the essence of concentrated culture, rather than deliberately cater to the popular market - in fact, to the so-called market to kneel licking, sooner or later will be cast aside by the market.
A WeChat article compared the Beijing Palace Museum and Taipei Palace sold the text of the souvenirs, and analysis of the same type, with the theme and similar price of the product, concluded: Beijing Imperial Palace Wenchuang products too Low (low)! The writer praised the cultural relics of the Taipei National Palace Museum, said: "Heritage of the beautiful beauty can be transplanted to our lives, work closely related to daily necessities, while delivering ideas and sincerity." This article triggered many forward. Not only the Forbidden City, the mainland many historical sites of cultural Chuang, tourist souvenirs, there are no lack of criticism on the Internet voice.
Wensheng products this argument, how many be a new term, people more accustomed to the argument should be a tourist souvenir. Travel, buy souvenirs gifts friends and family, or on their own home as ornaments, decorations, is already a lot of people's habits. In recent years, accompanied by rapid growth of tourism consumer groups, tourist souvenir market also showed prosperity. However, the prosperity of many tourists to cover up the helpless, many times the tourist souvenir like a tasteless abandoned tasteless, go out to play a trip without something back is a kind of regret, bought do not like, low quality things Is also a regret.
Product forms are single, repeated is a major feature of the mainland tourism souvenirs. Traveled all over the north and south, in different cultural practices, geographically distant different attractions, some tourist souvenirs seems to be down from the same production line. Like jade, Buddha beads, key ring such a small thing, almost every scene can be seen. These souvenirs are either simple and crude to print the pattern of the area, or simply can not reflect the characteristics of any scenic spots. "Souvenirs are Yiwu made", not friends a joke.
The unequal price and quality is the old problem of souvenirs. Many countries of the scenic area, there are relatively high prices of tourist souvenirs, they generally should have a high quality, the difference is mainly reflected in the level of creativity level. Unlike the mainland some scenic spots, the distinction between the price of the indicators of the size of the difference, there are material differences, but the high price of the product does not mean that the idea is more complex - for example, two terracotta warriors and horses small model, a selling 500 Money, a selling 100 dollars, the difference may be only in the two terracotta warriors and horses of different sizes.
Although the concept of cultural products in recent years, the introduction of the mainland, but some of the tourist souvenirs of the name of the first name of the text, dry vulgar vulgar thing. For example, the historical figures of the cartoon, the earliest thought of this creative ideas can be said to be an innovation, but if not only Yongzheng Emperor was painted anime, Junji Emperor, Emperor Kangxi, Emperor Qianlong, Jiaqing Emperor, Daoguang Emperor, etc. are Painted into anime, that is a vulgar. The greatest significance of cultural products should be the essence of concentrated culture, rather than deliberately cater to the popular market - in fact, to the so-called market to kneel licking, sooner or later will be cast aside by the market.
We often mention Taiwan's Eslite Bookstore. In the physical bookstore downturn in the moment, "Eslite" why can contrarian for? The secret of the open is Eslite is not only selling the book shop, it has become a tourist attraction, the store selling text products greatly welcomed by tourists. Mainland some bookstores are also trying to sell Wenzhong products, but rarely able to do "people I have, people have me strong." Early last year, the author in Chengdu, a local "independent bookstore" to buy a small gift, not long ago only to find the same gift has long been sold on Taobao, and lower prices, more full style.
Qiu-ying's "Narcissus Mimo", Long Shining's "cents calyx Changchun book", blue and white lotus ... ... these Taipei Palace valuable collection, have been integrated into the creative creative products to be secondary development. Visitors buy such products, not just to buy goods, but also to buy culture. Looking around the mainland some scenic spots, visitors play for most of the day, in addition to leaving a few "this a tour" photos, rarely through the purchase of souvenirs left the details of the impression of the area. Even some of the text of the product designers do not learn from the cultural relics, cultural heritage, but to imitate the Qing court play, history through the drama of the shape, would not fallacy!