How hard is it that travel products do?
April 21, Guangzhou, the first tourism product innovation design competition will usher in the contest works collection of the deadline. Guangzhou tourism in recent years continue to develop, ushered in more and more domestic and foreign tourists. But as many domestic tourist destinations, visitors do not know what to buy even where to buy, has become the development of Guangzhou tourism short board.
What kind of travel goods to allow visitors to pocket? Some of the tourism enterprises to try, has been recognized by the market, given a good demonstration. Experts believe that tourism products should be light design, heavy function, with practicality, collection, characteristics of the tourism series of goods in order to be welcomed by the market. The industry is hoping to promote the development of tourism goods at the same time, Guangzhou can also plan a collection of food and tourism products gathering area, to create a new landmark in Guangzhou tourism.
The homogeneity of tourism goods is serious
Travel enthusiasts Xiao Zhang went to many local travel, from the northwest, southwest to east, south, northeast provinces to Hainan, Taiwan. During the journey she found a particularly interesting phenomenon: in the Lhasa octagonal street can see the national wind small satchel, shawl, horn comb or a variety of hand string, in the ancient city of Pingyao, Lijiang ancient city, Jiangnan Water Village and even the alley in Beijing are Can buy "with the paragraph"; as long as the beach must have shells, conch class of goods, climbing there are a variety of commemorative cards, such as the name or birthday card.
Tourism goods stereotyped, homogenization of the phenomenon has become a tourist and experts criticized a pain point, Guangzhou, many attractions are the same situation. I believe that many people have experience in Guangzhou, foreign friends came to Guangzhou, want to buy souvenirs, letter back, it is difficult to have the appropriate recommendation. Foreign tourists come to do not know what to buy, I do not know where to buy
From the current foreign tourists on the understanding of tourism products in Guangzhou, old and famous food has become the most concerned about the part. In the knowledge of the community on a recommendation on the Guangzhou letter, all the answers are recommended all kinds of old and famous food, such as chicken pie, and so on. However, due to taste, shelf life and other reasons, many tourists just buy early adopters, and even Guangzhou locals do not love to eat again, the power is not strong.
From the "eat, live, travel, travel, entertainment, purchase," the six elements of tourism, the current tourism shopping is relatively weak. There are reports quoted data, said the total domestic tourism shopping revenue accounted for only 20% of tourism revenue, and tourism in developed countries, the proportion reached 50%. Therefore, the tourism industry in the context of rapid development, tourism products in this area has great potential.
Travel goods are not only souvenirs and native products
Cantonese opera, puppet show, dental carving, nuclear carving, wide color, wide embroidery, copper pot, spices ... ... as a thousand years of commercial port of Guangzhou has a unique regional culture, "food in Guangzhou" reputation, non-material cultural heritage is also very rich. Deep Lingnan culture, for the development of tourism products in Guangzhou to provide a good soil and the environment.
Chen Bin, secretary general of the China Tourism Commodities Research and Development Union, people tend to "tourism goods" understood as souvenirs and native products, but in fact any commodity may become a tourist goods, such as Chinese tourists to foreign countries like to buy skin care products, electronics Products, shoes, etc., these are tourism products, industrial products as an important part of tourism commodities are often overlooked.
From the Baiyun Airport, the careful public will find from Europe, the Middle East, Africa and other countries and regions, passengers, often with toys, bags, snacks, decorations, daily necessities and other check-in, electronic products are "sweep goods" One, "inexpensive" is their consistent impression of tourism products in Guangzhou. Every year during the Canton Fair, you can see in the show and the wholesale market in a variety of "buy buy" foreign tourists.
Guangzhou not only has the development of tourism products, cultural and industrial advantages, the past two years, tourism product development policy advantage is also very obvious. Guangdong Tourism Bureau and the Finance Bureau in 2015 to provide tourism goods to support funds to specifically support a number of tourism products. This year the relevant departments and associations also held the first Guangzhou tourism product innovation design competition, aims to promote the Guangzhou innovative tourism product research and development and tourism shopping market development, promote the development of global tourism in Guangzhou to further build the Guangzhou tourism brand.
Guangzhou Creative Industry Association, said Li Bo Tao, Guangzhou's history, culture, economy, agricultural and industrial products are driving the transformation of the tourism industry is a positive factor, hoping to adhere to the market as the theme, to cultural resources, natural ecology and industrial manufacturing as the basis, speed up Tourism commodity research and development, production, sales system.
Guangzhou tower tourism products sold 2.2 million yuan per month
In the scenic area to sell tourism goods, Guangzhou landmark building Guangzhou tower in the past two years to explore a successful road. Guangzhou Tower of the current tourism products is mainly based on the Guangzhou Tower and Guangzhou culture as the theme of the development of related derivative products, roughly divided into souvenirs, practical necessities of life, Guangzhou old and other native products and other types. Guangzhou tower related person in charge, 2016 Guangzhou Tower souvenirs sales of nearly 21 million, so far this year, the average monthly sales of about 2.2 million.
As a tourist area how to design tourism products? Guangzhou Tower also has its own experience. The first step is to understand the psychological expectations of tourists, in the development of souvenirs to do a large number of consumer portrait survey, analysis of tourists on the tourist attractions, urban landmark tourism products to buy psychology, thus the formation of Guangzhou tower development souvenirs several directions; , Guangzhou Tower in the design and development of tourist souvenirs, while taking into account the city's cultural heritage as one of the principles of design; Moreover, the unique architectural style of Guangzhou Tower has become a consumer recognized brand, so in the tourism product design and development On the shape itself around the design and innovation.
In addition, the Guangzhou Tower team also went to Hong Kong Disneyland, Shanghai Oriental Pearl, Changlong and other souvenirs to develop and sell the advanced experience, and gradually explore the Guangzhou Tower tourism commodity management model. As a new three board listed companies, Guangzhou Tower tourism business has been incorporated into the company's new economic growth point. "In 2017 the company's goal is to make the total sales of tourism goods and scenic ticket sales total flat, so that the tourism business revenue has become one of the company's main revenue projects." The person in charge, tourism products will most likely become Independent subsidiaries, Guangzhou Tower Co., Ltd. has become an important part of the capital distribution.
Tourism goods to pay more attention to creativity
Chen Bin has investigated the demand for tourists to travel goods, tourists are the focus of local characteristics, quality, price, design, visitors to the local characteristics of the understanding in order to local culture, local manufacturing, local brands. The vast majority of tourists choose a practical tourist goods, rather than no practical pure souvenirs.
He wrote that tourism products creativity and design are indispensable, but the lack of creativity, more "heavy design, light creative", the practicality of tourism products is not enough, many of the packaging and appearance to do some changes, add some local elements, but Function has not changed. Tourism enterprises in the development of tourism goods should pay attention to, creative to find the market, the design can make the idea more perfect.
Guangzhou tower tourism merchandise sales also confirmed this point. Sales of relatively high number of goods are all kinds of models of Guangzhou Tower, Guangzhou Tower enamel bookmarks, Guangzhou tower key chain, Guangzhou tower refrigerator, and so on. Guangzhou tower aspects of the introduction of good sales of goods there are several features: First, very much the characteristics of the Guangzhou Tower; Second, with portability; Third, with practical value.
In addition, the industry suggested that as soon as possible in Guangzhou planning a set of "eat and buy" elements of the tourism gathering area, to create a Chengdu Narrow Lane, Nanjing Confucius Temple and other similar tourist landmarks, Guangzhou and even Guangdong food culture, Will be a variety of intangible cultural heritage of the goods are "a clean sweep", but also allow visitors to here or near the convenience of the purchase of toys, shoes and other products, in considering the tourists on the basis of shopping habits designed to meet the travel shopping Of the neighborhood, so that visitors not only know what to buy, but also know where to buy