Another year in May, the thirteenth China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "Fair"), such as about to. 2302 exhibitors, the world's 99 countries and regions, about 20,000 overseas exhibitors, more than 500 activities; the establishment of the 18th National Congress since the cultural reform and development achievements of the exhibition area, the use of graphic, video, 3D projection and other forms, summed up the review Since the 18th century cultural system reform and industrial development of the great achievements of the professional museum according to industry characteristics, professional perspective to meet the nineteen main line ... ... 13 years, this cultural event to follow the "quality growth, connotative development" The road, the pace of sound, not only witness the journey of Chinese culture to the world, but also show the Chinese nation more and more strong cultural self-confidence.
Reform release the industrial vitality, the culture becomes the number of rolling records on the transaction board
Smart atmosphere of the booth shape, full sense of science and technology to show the form of "audio and video" full media content ... ... this session of the Fair, the People's Daily Central kitchen debut. Central kitchen recycling news production process, to establish a mechanism to adapt to the integration of communication, effectively enhance the people's daily network of communication and international influence. From the past to a newspaper, to have more than 10 kinds of carriers, 320 terminal carrier, covering more than 650 million total users of the media matrix, integration development to the People's Daily as a representative of a group of traditional media, in the new era glow More vitality.
"Media integration development is a major and profound changes in the field of media." Guangdong Provincial Standing Committee, Propaganda Minister Shen Haixiong said.
The accelerated integration of traditional media and new media has become a microcosm of the reform of China's cultural system since the 18th National Congress of the Communist Party of China.
"Before the culture to find money, now is the money to come to the culture." Two cultural experts Nie Bangrui said that in recent years, more and more investors come to the project.
Today, Shanghai, Shenzhen, two state-level cultural property rights exchange has become increasingly active, folk cultural property trading market everywhere. The culture becomes the number of rolling records on the transaction board, the gold content in the brand logo.
Data show that in 2016, the national cultural industry added value from 1801.1 billion yuan in 2012 to 3025.4 billion yuan, accounting for the proportion of GDP from 3.48% in 2012 to 4.07%, the national scale above the cultural and related industries 50,000 enterprises To achieve operating income of 80314 billion yuan, an increase of 7.5% over the previous year, a new growth point of the national economy.
Innovation and optimize the supply of products for the manufacturing industry and other traditional industries to bring new possibilities
Since the 18th National Congress of the Communist Party of China (CPC), with the continuous expansion of the scale of the cultural industry, the cultural industry has led to the increasingly prominent effect of "culture +" and the transformation of traditional industries such as manufacturing industry.
"Culture + science and technology" "culture + finance" "culture + tourism" ... ... cultural industry in the new format in the Expo debut, highlighting the recent development of China's cultural industry, the new features of cross-border development.
"This key ring is really beautiful, sell it?" In Guangzhou City, spots Culture Development Co., Ltd. ICIF booth, this is the reporter heard the most words. Spot culture was established less than 3 years, the main product is scenic tourist souvenirs. From the Temple of Heaven to the Big Wild Goose Pagoda, from the Oriental Pearl to the Guangzhou Tower, a city landmark after design packaging, made of key ring, small ornaments let the visitors put it down. Spot Culture Sales Director Jin Xiangfeng said that the company's parent company - Huijie Group has more than 20 years of tourism souvenir processing and foreign trade experience. In 2015, the Group integrated its own resources, began to invest in tourism and cultural industries.
"Chinese cultural management association executive vice president Li Xiaolei said that at this stage, China's cultural and creative industries into the 3.0 era, the cultural industry should be" culture + "as the basis, but also to the development of cultural industries, Focus on integration with other industries, for the transformation and upgrading to provide new development space.
Open to help culture out of the sea, "going out" pace continues to accelerate
Since the 18th century, with the "one by one" initiative, based on national culture self-confidence, carrying cultural industry development Express, China's culture "going out" pace continues to accelerate.
To Guangdong, for example, since 2012, Guangdong cultural products and services exports an average annual growth of about 20%. In 2016, the province's cultural products import and export of 43.79 billion US dollars. Of which exports 41.81 billion US dollars, imports 1.98 billion US dollars, the trade surplus of 39.83 billion US dollars.
"Cartoon" bears come and go "very attractive!" In the ICIF Huaqiang special culture and technology group booth, a guest from Edinburgh, England said. It is through the Fair, Huaqiang Group to create a large-scale cultural park theme of China's exports, in 2008 with the Iranian Shan Man Gosda signed in the central city of Iran Isfahan theme park.
"ICIF has become a business card of Shenzhen culture, a business card of Chinese cultural industry." Shenzhen Municipal Committee, Minister of Publicity Li Xiao Gan said that the Fair will be responsible for promoting the development of Chinese cultural industry and promote the Chinese culture to go out of the major mission.
Last year, the Fair for the first time set up a "road along the way", the exhibition area of ??7,500 square meters, attracting 35 countries and regions, 106 overseas institutions exhibitors. This year, "all the way to the International Pavilion" investment covers the world's six continents, 40 countries and regions exhibitors. "This is the Chinese cultural industry, cultural products and services and the world's exchanges, cooperation, trade is playing a growing role in promoting." Shenzhen City, general manager of the World Expo Ye Jianqiang said.
The data show that in 2016, China's film box office revenue of 3.825 billion yuan, 3.6 times in 2012; cultural and sports and entertainment industry foreign direct investment of 3.92 billion US dollars, up 18.6 times over 2012; national cultural products import and export volume of 88.52 billion US dollars , Of which exports 78.66 billion US dollars.