Most of the spectators who watched the movie "Kiss" were fond of the white guy, who was very foolish, but it was hard to buy authentic "huba" dolls on the market. Obviously, the parties focused on Film production and distribution on, and did not make great efforts to produce, produce derivatives. But with the sale of the film, recently to "catch the devil mind" director Xu Chengyi feel helpless is that many people have now seen "catch the minds of the audience," holding the piracy of the "Hoba" to his signature, he did not know the What can I do.
"Gone with the Wind" "pancake Man" "Journey to the West of the holy return" by the industry known as the summer file "auspicious Sambo". With the film of the three films, "Hoba" "Sun Wukong" and other film derivatives also became hot products in the market. During the publicity period, many stars are holding the "Hoba" doll camera, microblogging WeChat for the film cheer, then the major shopping sites have also appeared on the "Hoba" key chain, "Hu Pakistan "doll, female version of" Hoba "and so on. "Journey to the West of the holy return" before the release of a horse to take the picture of the holy dolls were friends crazy pass, the major shopping sites also immediately launched the "richest man with the money" doll, the first day of sales exceeded 10 million yuan , And later launched a related stationery, daily necessities, digital products.
A serious lack of market demand for film derivatives is a common flaw in these film investors. "Journey to the West of the holy return" Although the investment side in advance to do about 200,000 "Sun Wukong", but in the film publicity and distribution as most of the distribution of goods as a distribution. With the film's hot, had a few hours on the Internet to sell 11.8 million records. But for the development of animation film derivatives market, in many producers seem to be more difficult to control. Under normal circumstances, the animated film life cycle is about two months, one month is in the cinema, a month is on the Internet, wait until the movie down schedule, the film derivative market will be a problem. Therefore, it is not easy to do a good job of animated film derivatives, it is difficult to do the long selling of derivatives. Moreover, compared to the box office revenue point of view, the income of the film derivative is still negligible.
In the creation of animation sprout, the Hollywood marketing, design capability is first class. In Hollywood, especially in the field of animation, a film's derivatives revenue accounted for up to 70% of the total revenue of the film. But for Chinese films, 90% to 95% of film revenue comes from box office and implanted advertising, and the income of film derivatives is rare. Looking at the fate of domestic film derivatives in recent years, most of them as propaganda, really put it as industrial products to do less, less successful cases, such as "lovelorn 33 days" doll "cat cheap" first Batch of 10,000 pieces sold out soon, but this is only in the film after the sale of hot for a while. The reason is that the film derivatives market is difficult to control, especially in the copyright protection is a problem, such as "Pleasant" like animation dolls suffered a lot of cottage version, as a copyright party, proof, complaints are very difficult And spend energy. This shows that although China is already the world's second largest film box office market, but the film derivatives market is still in its infancy, in product development, copyright protection and other aspects of the film to the depth of mining and research.