Scenic areas of six major trends in commodity development
In recent years, scenic goods have developed by leaps and bounds, but for most scenic spots, it is far from the scale. Scenic areas include scenic tourism products and scenic export products. Scenic tourism goods refers to the tourists in the scenic area to buy the goods, mainly tourists in the scenic tour, because the scenic area of ??direct landscape, property, etc. to stimulate the purchase of desire to buy the goods. Scenic area of ??export goods is the scenic area sold to tourists outside the crowd of goods, mainly based on the scenic area of ??its own brand and scenic areas of the main concept of development, so that millions of people outside the purchase of goods, including from the scenic shop related to the purchase of goods The Such as: tourists in the Forbidden City to buy the goods belong to scenic tourism products, people through the shop or the Imperial Palace outside the store to buy the National Palace brand and the concept of goods, it belongs to scenic export products. China has 26,000 scenic spots, nearly 7,000 A-level scenic spots, scenic development of goods is very large space. After years of exploration, the development trend of scenic goods gradually clear.
At present, there are more than 20 kinds of scenic spots, including scenic spots, museum scenic spots, forest scenic spots, wetland scenic spots, theme scenic spots, industrial tourism scenic spots, science and technology tourist attractions, rural tourist attractions, economic and trade scenic spots, Diversified development. Even in the same area, size, attractiveness, the number of visitors are also very different. In the scenic commodity development, the most taboo is the various types of scenic spots confused.
Some people like to use a well-known museum of foreign literature, the proportion of categories of goods to develop all the scenic area of ??the goods. But only the museum of China's scenic spots, there are historical museum scenic spots, art museums scenic spots, science and technology museums scenic spots, comprehensive museum scenic spots, the resources and the number of different areas vary, if in accordance with the one-size-fits-all positioning, will inevitably cause the vast majority According to this proportion of the development of goods scenic spot sales bleak. There are some commercial areas of the successful development of commodity development experience, directly transplanted to the non-commercial area of ??commodity development, this Zhang Guan Li Dai practice results Needless to say.
The main factors that affect the positioning of scenic spots include: the category of scenic spots, the resources of scenic spots, the traffic volume of scenic spots, and the seasonal characteristics of scenic spots. Different scenic spots the number of tourists, tourists constitute a very different, some scenic spots in the number of tourists nearly 10 million, and some scenic tourists perennial in the hundreds of thousands of wandering. The number of tourists rarely, if a large number of scenic spots in the development of scenic tourism products, it is bound to appear because of the small number of purchasing power is too low to bring the investment, sales of the situation. Some small number of tourists, the lack of resources advantages of the scenic area is not even suitable for the development of scenic tourism products. Some scenic spots are the main tourist area residents, if the local specialty products for the scenic tourism products mainly developed content, it is difficult to make tourists satisfied. Those young adventure, youth entertainment-based scenic spots, traditional crafts, souvenirs and other scenic tourism products is difficult to arouse the desire to buy tourists.
At present, there are many scenic spots in accordance with the characteristics of the tourist area, targeted to develop scenic tourism products. For example, a wine theme area according to the children with more young tourists, children can not drink the characteristics of the development of the wine oil soap, wine flavor of the pastry, greatly welcomed by tourists.
As a scenic area of ??the main development of what categories of scenic goods, is the development of scenic tourism products, the development of scenic export commodities, or both are developed? Scenic spots according to their own characteristics of the location of the goods is an inevitable trend.
In the scenic area of ??commodity development is the most easy to ignore the scenic export commodities, many scenic areas of the development of scenic goods only concentrated in the scenic tourist goods, the scenic tourism products by the number of scenic spots by the restrictions, it is difficult to make scenic areas of goods to form the scale of industry, Scenic resources are not fully play, but did not make the area to become an industry incubator or platform.
The value of different types of scenic resources, especially high A-level scenic spots have a certain value of tourism resources, fully explore and use these resources can make the area to become a local industry incubator, not only can promote local employment, but also can promote the local industrial upgrading, economic development. According to the scenic resources, characteristics and advantages, the development of scenic areas of goods has gradually become the development trend of scenic goods.
As a result of many scenic spots visitors year after year to improve the number of tourist souvenirs in scenic tourism products in the proportion decreased year by year. Tourists are able to make their own life better, practical characteristics of goods. Some scenic spots to meet the tourists to purchase the demand, such as the development of the Thai jade jade bracelet, both the cultural characteristics of the scenic area, but also the use of local products, as well as modern features, won the favorite tourists. Now more and more scenic areas to develop life of scenic goods, is also one of the inevitable trend.
For a long time, many scenic spots to pursue the development of scenic goods. Because there is no sales requirements, some design units within a short time or for a scenic area designed a large number of "stickers" of the new products, the main scenic spots attached to the hat, cups, key chains, mouse pads, fans, cultural shirt and other carriers above; First design a few cartoon shape, and then use these cartoon design used in a series of common goods. The results only visitors to see, few tourists to buy.
A few years ago, a scenic spot in the China Tourism Commodities contest won the gold medal chopper, a lot of scenic spots have a huge shock. Now, some of the scenic area of ??the number of commodity development is small, but its unique, practical and achieved considerable sales performance. Scenic areas of goods to develop the concept of quantity is outdated, focusing on the development of "explosion" is more and more scenic areas recognized, scenic goods from the blind development gradually focus on development.
For a long time, scenic goods "quality times" of the problem seriously affected the development of scenic goods. Foreign tourism developed countries in the success of the sale of scenic goods, quality is inevitable. The quality of scenic goods not only represents the goods itself, but also represents the scenic area. If the purchase of scenic goods quality is poor, people are not satisfied with the scenic area is not only goods, but also dissatisfied with the area. Scenic spots can be used to promote scenic spots scenic spots, the results are counterproductive.
The quality of scenic goods will be with the scenic area of ??export commodities, scenic areas more and more attention to the development of goods, high-quality scenic spots more and more goods. 3
Scenic commodity prices have become the domestic scenic spots "signs." Foreign tourism developed countries in order to attract tourists in the scenic area, and even take the price of goods within the scenic area is lower than the price of similar goods outside the resort measures, so that visitors are willing to scenic spots to buy tourism products. Some of the domestic scenic spots have begun to high-quality scenic goods at preferential prices to sell to tourists, and achieved great success. Some scenic spots with a single product sales reached tens of millions of dollars. Price factors have been more and more scenic concern, scientific scenic commodity pricing methods will be widely used in scenic spots.
Whether with and without, the scenic area is there, the potential of the face of goods in the area, you can turn a blind eye, you can fully understand the value of their resources to the scientific concept of scenic goods, the development of scenic export commodities, scenic tourism products, so that the value of the scenic area Play, so that the scenic area of ??investors, managers, tourists and local people and other aspects of benefit. Scenic area + industry concept will make some of the huge value of resources in the local industry development play a major role.