In the context of China's tight import and export demand for foreign trade, cross-border electricity business model was unexpectedly "hot" up.
August 29, the Ministry of Commerce website published a message, the State Council recently forwarded the Ministry of Commerce and other departments, "on the implementation of cross-border e-commerce retail export policies related to the views" (hereinafter referred to as "opinions") put forward six specific measures, The Ministry of Finance, the Ministry of Finance, the Ministry of Commerce, including nine ministries and commissions to coordinate the development of the Ministry of Finance, the Ministry of Finance, the Ministry of Finance,
This is the first time the Ministry of Commerce formally on the cross-border e-commerce for a clear policy support.
Since the "opinions" date, has launched a cross-border trade e-commerce customs clearance service pilot Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou and other five cities began to try new policies. Since October 1, 2013, the above policies have been implemented in conditional areas throughout the country.
National Development and Reform Commission data show that cross-border e-commerce transactions in 2011 reached 1.6 trillion yuan, an increase of 33%; cross-border transactions in 2012 more than 2 trillion yuan, an increase of more than 25% growth rate is much higher than the same period foreign trade Growth rate.
Local governments compete for the pilot
"The general direction of this opinion to determine the service to facilitate the trend of trade facilitation." Although the first batch of pilot cities in Shenzhen lost a little regret, Shenzhen, one of the business services Co., Ltd. Deputy General Manager Xiao Feng still no cover for " Opinions "affirmation.
His business is a specialized for the import and export enterprises to provide trade declarations, financial, tax rebate comprehensive services provider, since last year, the Ministry of Commerce, the Guangdong provincial government departments are several times to the enterprise to conduct research, the main purpose is Cross-border electricity business process.
It is reported that in the first batch of pilot cities in the declaration, divided into two types of declarations: one is the market platform, the other is the government-led platform. Informed sources, selected the first batch of pilot cities are almost always because of the government-led platform to actively selected and selected.
According to Xiao Feng revealed that the Shenzhen Municipal Government has begun to carry out the second pilot declaration, including the former sea area in the South Electronics Port and other projects have been included in the declaration materials. Its purpose is to catch up with the October 1 next pilot implementation.
Ministry of Commerce spokesman Shen Danyang said earlier that China's cross-border e-commerce is mainly divided into business-to-business (that is, usually referred to B2B) and business-to-consumer (that is, B2C) trade model, the policy focus is directly generated Transaction B2C mode. According to a public disclosure of information, such transactions in 2012 transaction volume reached 2.08 trillion yuan. But at the same time, this type of transaction by the main use of aviation packets, mail, express, etc., and most of the previous registration in the customs.
Policy environment warming
In fact, how to continue to maintain the stability of nearly 4 trillion total economic development, to seek foreign trade development of new growth point, the government management has not stopped the pace of exploration. On September 16, 2012, the General Office of the State Council issued a number of opinions on promoting the steady growth of foreign trade. Among them, the policy of "reducing the statutory inspection and quarantine directory" and "regulating and reducing the import and export charges" has been conveyed. Convenience "to enhance the efficiency of import and export trade.
But unfortunately, from some foreign trade enterprises understand that some of the policy only implemented a quarter to suspend. From January 2013 onwards, the AQSIQ announced the scope of the new commodity inspection once again expanded to 4491 kinds. Ministry of Commerce Institute Ma Yu has said that according to its statistics, only a total of more than 10 billion yuan per year inspection costs.
Into 2013, the import and export situation is still not a trend of improvement. Although the Ministry of Commerce data show that from January to July 2013, China's import and export value of 14.7 trillion yuan ($ 23517.6 billion), after deducting exchange rate factors (the same below) increased by 8.5%. However, the industry said that due to the abnormal rebound in trade data in April triggered a question for the statistical data, the actual situation of foreign trade may be more difficult than the data show.
At this point, from the Ministry of Commerce to the State Council, the proposed policy of cross-border electricity business began to appear frequently.
The "General Opinions on Promoting Import and Export Steady Growth and Adjustment Structure" issued by the General Office of the State Council on July 26 referred to the problems encountered by cross-border electricians and the experience that had been gained, and requested to "actively study cross- Business approach to export goods encountered by the customs supervision, tax rebates, inspection, foreign exchange revenue and expenditure, statistics and other issues, improve the relevant policies, pay close attention to the conditions in the first pilot to promote cross-border e-commerce development.
Then the Minister of Commerce Gao Hucheng in the media interview will cross-border e-commerce classified as some new potential trade and new services, said the Ministry of Commerce will actively support.
August 19-23, received the title of the national e-commerce demonstration unit of the relevant person in charge was summoned to Beijing, in the Ministry of Commerce for a week of e-commerce services trade training.
On August 23, at the regular meeting of the Ministry of Commerce, Shen Danyang once again talked about the importance of cross-border electricity business, and pointed out that the Ministry of Commerce is studying and prepared to support the cross-border electricity business, to promote the export of specific measures , Including "standardize the trade system, develop trade standards, strengthen online payment, improve cross-border logistics, electricity export tax rebate" five aspects.
August 26, the national e-commerce standardization of the overall group held a reorganization of the General Assembly. It is understood that this by the National Standardization Management Committee, the National Development and Reform Commission and the Ministry of Commerce after the reorganization of the joint, will be responsible for the development of "national e-commerce standards system" involved in cross-border electricity business important elements, including: e-commerce cross-border small electronic single Certificate of basic information, cross - border e - commerce import and export customs clearance business process norms, cross - border e - commerce platform service quality evaluation norms.
August 29, "opinions" announced.
Small micro first try
Cross-border electricity business born out of a known as the "small foreign trade" form of foreign trade. This form in the country began in 2005, mainly through the two sides through the Internet to reach a deal, through PAYPAL and other third-party payment to pay. Because buyers are mostly individuals, trading products are small, the transaction amount is small, this kind of trade was mainly through DHL, FedEx and other express delivery way to complete the delivery, forming a different from the traditional trade process import and export transactions.
If a typical international product line from the example, a key chain in the country is 1 yuan, exports to Australia is 1 Australian dollars, together 5 yuan. Assuming that its sales terminal is a boutique store in a community mall, it usually results in a gross margin of 35%. Distributor gross margin of 20%, importer gross margin of 15%. Under normal circumstances, if the target price is 1 Australian dollars, then the supermarket purchase price is 0.65 Australian dollars, the distributor purchase price of 0.45 Australian dollars, importers purchase price of 0.35 Australian dollars (CIF price with logistics), so in accordance with the international normal business channel profits Distribution, manufacturers should be the price should be 0.35 Australian dollars, RMB 1.75 yuan (CIF), minus all the intermediate costs, the factory price should be RMB 1.65 yuan / month.
In the domestic Yiwu small commodity market, Mr. Chen's ex-factory price of 0.6 yuan, because the brand, the manufacturers will be in accordance with the retail price of 8 fold offer, the guests will be in the 7 fold transaction price, that is, each key chain factory price of 0.7 yuan / A domestic logistics commodity inspection plus 0.1 yuan, FOB 0.8 yuan, plus tax rebate, plus 0.09 yuan, the actual factory price of RMB 0.89 yuan / month. Leaving the export tax rebate factor, the original manufacturers of the factory price can be a minimum of 1.65 yuan, but in fact his ex-factory price of less than 0.9 yuan, the middle to be 0.95 yuan, almost 1 times the price of manufacturers appearances.
This model was quickly accepted by the market. In 2008, the US Customs and Border Patrol Department released data, in 2008, the United States the largest 3,000 importers of the market share is from the previous year's stable 73% to 66%, while in 2008, a single purchase of importers The number accounted for 45%. This means that a small number of importers dominate the import market situation is changing. In the country, in this mode of operation of the Lanting set this year on June 7 has been listed on the NYSE.
This model is particularly beneficial to the smaller import and export enterprises, the obvious advantage is to reduce the transaction links, but the disadvantage is difficult to regulate and regulate.
"Although the new views from the process to take into account the characteristics of such trade and optimization, but the specific implementation is still to be further refined." Xiao Feng view, the current views still do not have a clear definition of the main trade declaration, Individuals, traders, or factories, which involves the degree of retrospective determination of the product; no special confirmation of some products with high intellectual property risk ... which are uncertainties that, in their view, will affect trade efficiency in future execution The
"Yiwu won the special approval of the 'market procurement' model will be classified as tourism souvenirs are a good precedent, should be from some commodities, some platforms to gradually push the pilot." He said. But in his view, the current cross-border electricity in the field of "innovation", are for the general trade to achieve trade facilitation first try.