Business gifts classification and role
Gift of customs and habits of people have been common, bring gifts, people first think of festivals. However, in today's business affairs, giving gifts also play a very important role. According to statistics, in the United States business activities, the annual gift of more than 50 million, the total amount of $ 926 million. In the case of
?Commercial gifts, Americans call it special advertising, advertising promotion, dissemination of brand, establish the corporate image of the most direct advertising. The right gift to express the mind, let the other unconsciously accepted the ad, to promote or promotional effect, so many businesses favor. Wuhan Baoying gift company special business gifts are divided into four categories: conference gifts, public relations gifts, promotional gifts and celebrations gifts, covering almost all the gifts and the purpose of the business in the business process of great benefit
?Why does business gifts exist?
?Gift is to give customers thanks, so that the existing relationship has been further strengthened. Many savvy companies often buy gifts from customers after regular purchases, or give gifts to customers after the end of other activities. Commercial gifts can play the role of advertising, to thank the purpose, but also to consolidate and strengthen the company and the customer has a good relationship between. For promotional gifts can promote the sale of goods, while deepening the brand impression. If the customer retains the longer, the advertising effect is more lasting and profound.
Business gifts gift tips
Business gifts are a purposeful advertising and promotional tool, unlike mass media advertising. Companies that, regardless of their size, expect their gifts to be considered private. Pui Ying gift staff good at using direct, with a private promotional means, can help customers develop effective gift gift plan. In the case of
?Business Gifts To ensure that the gift of the gift plan can achieve the desired purpose. This includes the choice of objects, according to different objects to decide what kind of gift, whether the gift engraved on the name, when the way to distribute gifts, of course, there is a choice or a variety of gift as a gift. In the case of
?What kind of gift is more popular
?In thousands of products, there are no gifts for different companies, including office supplies as the most popular size of the company welcome. According to Incentive Marketing magazine survey, office supplies and desk decorations up to 13 series, such items are pen series, diary, calendar, briefcase, folders, paperweight, address book and so on. In the case of
?In addition, the trendy popular gift is also highly respected, in the gift industry almost every year new products to meet the market to change the psychological change. In the case of
?How to look at business gifts
?In the United States, popular business gifts do not exceed $ 25. While in the Bo surplus, the price range is only 5 yuan or more. Gift of business gifts, even if the company expressed gratitude, and will not make embarrassment to accept the gift. According to the wholesaler's words can be a glimpse of: the gift is not the size of your customers understand that you have his heart. In the case of
?Many factors determine the company's spending on gifts, one of which is the company's policy, another factor is the company's overall operating conditions. Companies in the recession may keep the number of gifts unchanged, but reduce the cost of each gift; can also reduce the number of gifts, increase the value of gifts, a small amount of gifts to a small number of objects. Of course, the company in the economy, the choice of the gift will be more wide.
?Give gifts to seize the opportunity
?Most gift recipients believe that the choice of gift time is very important. According to Bo Ying latest survey shows that for most companies, the choice of New Year, New Year's Day, Mid-Autumn Festival, Christmas is still the most popular practice, but there are also selected companies to set up anniversary, corporate meetings, public relations, promotions, personal birthday of. In the case of
?Some companies are used to hand gifts to customers, such as fairs, celebrations, promotions. A spokesman for a manufacturing company in the United States said: We choose gifts related to the production line, when customers visit the factory, we use gifts to attract them. The gifts we send can remind them of the visit, and the gift can be brought home. Steakhouse is an excellent gift for us because it is made of our own material. In the promotion of the order we put the stainless steel pen as a gift, the pen engraved with the company logo, which will allow customers to always remember our company, they carry with such a high-quality pen and proud. In the case of
?What is the benefit of commercial gifts?
?According to the Bo Ying survey, 47% of respondents believe that commercial gifts in the thank customers, the development of business is very effective, 39% of the respondents think that the number of effective, only 2% of the respondents that invalid. In the case of
?In assessing the role of mass media or business gifts, it may be difficult to accurately measure its effectiveness. Gift is not necessarily for the promotion, the benefits of commercial gifts so that we recall that "thank you" when the purpose. In the case of
?The words of a professional manager are representative: I think the validity is based on the gift to the recipients. If the gift of a gift to break the cleanliness of the desktop, or simply no use, there may be a negative effect of the gift. If the gift is often used, customers will often think of the gift or gift of the company. In the case of
?Gift of business gifts
?Bo Ying company based on years of experience, special summary of the following points to the law, for the implementation of the gift communication program of the company reference:
?1. Choose different gifts according to different recipients. In the case of
?2. According to the fun of the object of different objects, carefully selected gifts.
?3. Choose the best gift gift a good time, leaving a deeper impression.
?4. Gift gift to high quality, applicability, durable. In the case of
?5. It is best to make gifts more private, specificity. In the case of
?6. Gift packaging to exquisite beauty, attractive. In the case of
?7. If possible, in person or let the messenger distribute gifts.
?8. According to the use of gifts to choose a different gift occasions, such as for the family with the best gift to the recipient's home, and not in the office.