Beijing 2022 Olympic Winter Games start trial operation of franchise program
China news agency, Beijing, December 16 (Reporter Yin Li) Beijing Olympic Winter Games Organizing Committee commissioned on the 16th Beijing 2022 Winter Olympics and the Paralympic Games (hereinafter referred to as the Beijing Olympic Winter Games) franchise trial operation plan. The program tests the market positioning, price level and consumer demand characteristics of Beijing Olympic Winter Games with the release of some categories of licensed products.
Beijing Olympic Winter Games two emblem has officially unveiled. According to Beijing Olympic Winter Games Organizing Committee introduced in line with the emblem released to expand the promotion of the emblem to meet consumers and Olympic collectors on the Beijing Olympic Winter Games memorabilia consumer demand, Olympic Winter Games organizing committee commissioned a pilot trial operation, designed to Beijing Olympic Winter Games franchise plan officially laid the foundation for operation.
According to Beijing Olympic Winter Games Organizing Committee introduced the trial run will be targeted to carry out market testing, today start until June 30, 2018 deadline. After about six months of trial operation, the franchise program will be officially launched in July next year to launch more categories of licensed products for the Beijing Winter Olympics and to market them in a larger market.
In terms of product categories, the trial operation plans to launch 6 categories of licensed products including non-precious metal products such as badges and keychains, precious metal medallions and related products, apparel and accessories, stationery, ceramic products, stamps and postal products. Beijing Olympic Winter Games Organizing Committee by way of orientation, choose to participate in the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo and 2014 Nanjing Olympic Games licensed goods production enterprises as a franchise manufacturer.
In sales, Beijing Olympic Winter Games Organizing Committee adopted a combination of online and offline sales. Among them, at 14 o'clock on the 16th Beijing Olympic Games has started the pre-sale of licensed products. 20 o'clock that evening, to participate in pre-sale of about 50 licensed products will be on-line.
For offline sales, the Beijing Olympic Winter Games Organizing Committee has adopted the method of setting up specialty stores or counters for sale. The first batch of approved franchise stores will be opened in more than 10 licensed retail outlets in Beijing, Shijiazhuang, Zhangjiakou, Nanjing and Shanghai.