Beijing Olympic Winter Games start the sale of licensed products
Beijing 2022 Winter Olympics and Paralympic Games (hereinafter referred to as the Beijing Olympic Winter Games) franchise trial operation plan (hereinafter referred to as the trial operation plan) started yesterday. Beijing Olympic Winter Games Organizing Committee will be launched by the introduction of some categories of licensed merchandise to test the Beijing Olympic Winter Games franchise market positioning, price levels and consumer demand characteristics, the Beijing Olympic Games franchise plan laid the foundation for the official operation.
6 categories of licensed products to participate in the trial sale
Trial operation plan As the official rehearsal of the market before the Beijing Olympic Winter Games franchise plan is started, the market test will be carried out in a targeted manner. Trial operation period of about six months, will continue until June 30, 2018. After the trial operation, Beijing Olympic Winter Games Organizing Committee will be officially launched in July next year, the franchise program, the introduction of more categories of Beijing Olympic Winter Games franchise merchandise sales in a larger market.
The trial operation will mainly launch six categories of licensed products, including non-precious metal products such as badges and keychains, precious metal medals and related products, apparel and accessories, stationery, ceramic products, stamps and postal products. The six major categories of products are the previous Olympic Games concessionaire products are very popular among consumers, the top sales of product categories, but also has a relatively short production cycle, faster product listing features conducive to meet consumers faster ownership zone Have the emblem logo wishful of the licensed product.
Official shop trial sale of about 50 licensed products
Beijing Olympic Winter Games Organizing Committee will take a combination of online and offline sales of Beijing Olympic Winter Games franchise. Currently, Beijing Olympic Winter Games Organizing Committee has set up the "Beijing 2022 franchised goods official shop" on the Lynx platform owned by 阿里巴巴 and is operated by the online shop operators licensed by Beijing Olympic Winter Games. The official shop has been officially launched in the emblem run on the run, to participate in pre-sale of about 50 licensed products will be on-line.
According to reports, on-line pre-sale products are limited edition of 2022 badges issued, produced exquisite sterling silver medal, there are silk scarves and international fashion color notebooks, as well as the emblem of the issue of the memorial seal, priced at 9.9 yuan environmental pen The pen by the mineral water bottle as raw materials, fully embodies the current Green Olympics Winter Green undertaking concept. Before online sales started, "Beijing 2022 franchised goods official shop" will be the only channel for consumers to book franchised goods for Beijing Olympic Winter Games.
The first batch of more than a dozen licensed merchandise retailers will be set up
Line sales will take the establishment of stores or counters, a unified store image decoration is not only convenient for consumers to identify, but also to demonstrate the image of the Beijing Olympic Winter Games window. In order to facilitate consumers to buy licensed products in the store, the first batch of Beijing Olympic Winter Games Organizing Committee will approve the establishment of more than a dozen franchised retail stores, both in the shops and counters in the bustling commercial streets of Wangfujing, Xidan and Qianmen Located in the Forbidden City, the Olympic Park and other key tourist attractions stores, while the first will be in Shijiazhuang, Hebei Province and Zhangjiakou shop, Nanjing and Shanghai will also set up a shop to test the South market for the Beijing Olympic Winter Games franchise consumption demand. It is understood that these licensed retail stores will be opened around January 10, 2018 business.