The big culture behind the small objects - Shanxi Cultural Fair site insight
Ancient streets of Pingyao for the creative jewelry, Shanxi murals as the elements of the paintings, Meng Meng da bronze like the public ... ... An array of small objects behind the heavy culture of Shanxi, people put it down.
The third session of the Shanxi Cultural Fair lasted 5 days was officially opened on the 24th. At the show, the cultural treasures of the Three Kingdoms Earth are being tapped into economic advantages.
Static culture moves
In the Shanxi Museum exhibition hall, a cultural postcard magical up. Use your mobile phone to scan the two-dimensional code on the postcard to download "Finger Touch Magic Card" APP, and then let the camera aim at the cultural relic pattern on the postcard. Realistic 3D stereo artifacts will appear immediately on the screen of the mobile phone, meanwhile, the voice commentary function can also be enabled.
"Look at the animation, playing the cultural relics, history, photos, national treasure not only 'live', but also directly take home." Shanxi Museum staff Lv Jing said that with this "magic card", we can not only 360 degrees "Play" artifacts, but also photo with artifacts, and understand the use of artifacts in society at that time, relive the joys and sorrows that occurred in them.
Since 2013, Shanxi Museum and the community set up the Ministry of Commerce, has developed a collection of historic, cultural, artistic, interesting, practical in one of the Museum of cultural derivatives more than 400 species. Among them, Jinhou bird statue in the Western Zhou Dynasty and the Shang dynasty were familiar with the audience through bookmarks, necklaces and refrigerator stickers.
Coincidentally, the cultural elements of the immortal Shanxi Jinci also appeared in the ICIF. Pillow, U disk, key ring, etc. above all have a maid like. This is the Jinci "three must" one of the most famous as a maid like. Half her face seemed to be crying, half her face laughing. Master Mei Lanfang has long standing in front of this statue of respect for women, repeated her innermost feelings and actions.
"This is the cultural and creative products that we plan to produce. The ICIF wants to see how much everyone likes and did not expect so many people want to buy." Zhang Nan, Public Receptionist at Jinci Museum, said through cultural and creative products and cultural relics You can walk into every household and interact closely with people.
Ancient culture is alive
In a corner of the show, a bunch of people encircled a booth. The reporter squeezed in and saw that Wu Baishu, a representative inheritor of the Jiangzhou woodcut New Year pictures of non-material cultural heritage in Shanxi Province, was making a woodcut New Year pictures. At the scene, one of his old friends praised his efforts to protect and rejuvenate traditional culture.
Shanxi Jiangzhou woodblock New Year pictures have a long history, originated in the Song and Jin, flourished in the Ming and Qing Dynasties, than Yang Liuqing, Zhu Xianzhen, Taohuawu New Year paintings are available early. However, with the changing times, Jiangzhou woodcut New Year gradually entered the decline period, the original workshops were discontinued, the ancient wood version also lost folk.
In 2007, Wu Baishou created the Jiangzhou Woodblock New Year Pictures and Paintings Research Institute in the home of Xinjiang County, Shanxi Province, specializing in the collection, collation, research and creation of Jiangzhou woodblock New Year pictures. Currently, he has invested more than 300 million yuan, collecting more than 1,300 pieces of ancient wood version.
"The light lies on the things left behind by our ancestors?" Wu Baishuo said he is constantly trying to combine traditional woodblock New Year pictures with the times. After the 18th CPC National Congress, the central anti-corruption won popular support. Wu Baosou a sense of pleasure, the creation of a series of honest officials and have a good moral meaning of "a product Qinglian" and other works, welcomed by the market.
In January of this year, Tencent fancy Jiangzhou woodblock New Year pictures of the performance characteristics, please Wu Bai lock Chintz woodcut New Year pictures in the form of popular animation "Ling Jian Shan", also arranged for Ngai Suo to Japan live show woodblock New Year pictures, so that the Japanese audience surprised again and again.
"The engraving of a New Year is not as big as the washboard, but it carries the wisdom of ancestors and the ideology and culture of a long history," exclaimed a visitor in front of the booth.
Chinese culture goes global
Into the Shanxi Yuda exhibition area, greeted by a piece of Ambilight bronze artwork, both Chinese elements and Western style, some solemn, and some Meng Meng cute.
Shanxi Yuda Bronze Culture and Arts Co., Ltd., is China's largest manufacturer of bronze art, national cultural industry demonstration base, or the key national export enterprises. Talking about the reasons for the flourishing development of corporate bronze culture products, Zhang Zhonggui, the deputy general manager of the company, summarized three points: production technology, cultural creativity and corporate integrity.
Zhang Zhonggui said that in terms of technology, although some production processes have been intelligentized with the application of new technologies, such as waxing molds, pouring and coloring must be artificially made. In terms of creation, they not only collaborate with old artists like Han Meilin and Wu Weishan Cooperation, but also incorporates the creativity of cutting-edge sculptors, so that works can meet the needs of customers of different countries and different ages.
A group of six birds at the scene of anthropomorphic bronze cultural products attracted a lot of viewers stopped for more details. Birds are expressive, decency, priests, brides, grooms, conductors and bands.
"This is a special foreign-made product." Zhang Zhonggui said that such small pieces of bronze art, together with some large bronze sculptures, the company's annual export volume reached 10 million US dollars. Among them, exports to Germany and the United States up, accounting for more than half, followed by France, Singapore, South Korea, Britain, Canada and other countries.
In addition to tailor-made according to customer requirements, there are about 40% of the company's own creative products. At the scene, the reporter saw more than a dozen cartoon version of the Kuan statue, sprouting a young audience.
"Guan Gong is our God of Wealth, in the hearts of people has always been a solemn, mighty image of the cartoon version of our design, Meng Meng da, mainly for young people." Zhang Zhonggui said people of Southeast Asian countries believe in the company, the company will focus on opening up This international market.