This year is the ninth Zhangbei Grassland Music Festival, is also the Sunshine Media Group took over Zhangbei Prairie Music Festival for the fifth year. Before 2013, the Zhangbei Prairie Music Festival had a reputation in the industry, but it often got rid of the world with its facilities, services and audience experience. And before 2013, Zhangbei Prairie Music Festival did not achieve market-oriented operations, but as a local government to get a tourism project to operate, we can say that almost no profit. In 2013, Sunshine Media Group and Zhangbei County Government reached a cooperation intention. Both parties set up a joint venture to start the joint operation of Zhangbei Prairie Music Festival.
From 2013 onwards, Sunshine Media Group formally took over Zhangbei Prairie Music Festival and began to cooperate with Zhangbei County Government. Zhangbei Prairie Music Festival is exactly the beginning into the normative market-oriented operation, from the introduction of sponsors, regulate the ticketing system, the introduction of business models, and open up a wide range of music lifestyles and other aspects of Zhangbei Grassland Music Festival this brand a Series of upgrades.
During the four years from 2013 to 2016, the organizers stepped up efforts to solve the infrastructure construction and security services for the Zhangbei Prairie Music Festival, which greatly enhanced the satisfaction of the audience. The stage, lighting and sound of the venue were also comprehensive Upgraded to international standards, the audience at the scene can enjoy the best viewing experience at the same time, let celebrities, artists performance experience is also very good. Make Zhangbei Grassland Music Festival become the largest and only outdoor music festival in Beijing with a fixed time and fixed location every year.
Although this way also encountered many difficulties, but every last weekend in July, standing on the grasslands of Zhangbei grassland above, watching the passion of hundreds of thousands of fans in the carnival. Can really understand the Zhangbei Prairie Music Festival brand spirit and meaning of existence.
10th anniversary of the festival or upgrade to themed themed towns
Next year is the 10th anniversary of the Zhangbei Grassland Music Festival, Sunshine Media Group attaches great importance to this, there are some preliminary ideas and plans. In the next year, Sunshine Media Group plans to stretch the overall timeline of the Zhangbei Prairie Music Festival to a performance season that runs through the summer. Beginning in mid-June, there are two small-scale shows every weekend, ending in the last weekend of July, ending with a grand 3-4-day spree.
At the same time, the organizers also plan to build a music-themed town in Zhangbei. Content includes music festivals, music food court, themed hotels, RV camps, music workshops, extreme sports and more. In addition, Zhang also plans to host the annual national music summit forum, designed to make Zhangbei into an international music landmark.
New Exploration of Official Derivatives Trial Industry
This year Zhangbei Prairie Music Festival for the first time launched the official mascot, big volume child, North Columbia, KIM and small Z appeared in the form of a band of music fans in the immediate. In addition, the Zhangbei Prairie Music Festival also stepped up efforts to launch a series of official derivatives. Like the most basic postcards, badges, key chains, refrigerator stickers, there are some practical items for the festival, straw cups, mosquito bracelets, facial tissues and so on.
This year the mascot image of the four debut this year, the organizers will focus on long-term future development, create Zhangbei grassland music festival image core IP, increase efforts to develop the brand image as the core derivatives market. Expected in 2018 -2020 years, will be launched mascot theme song, mg animation, mobile games and other more experimental content IP, peripheral products will also be extended to dolls, daily necessities, clothing and other fields. Also look forward to more brands of music and brand cooperation, to create a core of North rock features derivatives.
Stage upgrade big gathered in this festival quite good
This year, Sunshine Music brand in Zhangbei grassland music festival stage to increase input from the stage design, lighting effects and sound effects have a very big improvement, this year's main stage will be very cool! In the artist lineup, this year Is also a big coffee gathered, like Xu Wei, Zhang Zhen Yue, Zhao Chuan, Hao Yun so loved by everyone. There are also very wild rock bands like second-hand roses, mirrors and twisting machines. There are well-known young artists like the good sister, MRMISS, deer first, can be described as a lot of fancy, wonderful again and again.
Of course, there are many interesting activities on the festival scene, star signings, derivatives sales, creative markets and more. In addition to offline activities, Zhangbei Prairie Music Festival this year also introduced SUNMUSIC WeChat applet, allowing everyone to play on the phone Zhangbei Grassland Music Festival. Applet contains a travel strategy, schedule planning reminder of performances, as well as upload your own photos onto the Zhangbei stage big screen and join the official fan base. At the same time in the music festival site, the organizers will send a large amount of cash red envelopes in the official WeChat group, inviting artists into the group to interact with you. More information on the Zhangbei Prairie Music Festival Zhangbei Grassland Music Festival also concerned about the official Weibo, the official WeChat public number. Tickets please visit barley net!