Market size refers to the size of the target product or industry. The market size is usually expressed in terms of output value, output, consumption and consumption. The size of the market research, not only on the size of the market over the past five years to investigate thoroughly, but also the size of the next five years the industry market forecast analysis, market size may directly determine the enterprise investment in new product design and development Scale; In addition, the market size of the year on year growth rate, to fully reflect the growth of the industry, if a product or industry in high-speed growth period, is very worthy of business attention and investment. The third chapter of this report on the automotive key chain market size and year-on-year growth rate of very detailed data and text description.
Consumption structure refers to the composition of the products or services consumed. This report mainly studies the consumption structure from three perspectives: product structure, user structure and regional structure. 1, the product structure, the main study of various types of products or services, consumer segments, as well as the breakdown of the scale of products or services in the proportion of the size of the market; 2, user structure, the main research products or services are sold to which users 3, the regional structure, the main research products or services are sold to which the focus areas, and some key areas of the market size of consumption in the market as a whole (Figure 1), the market size of the whole market, The proportion of the scale. The study of consumption structure will help enterprises to more accurately grasp the target customers and market segments, so as to adjust the product structure, and better serve customers and respond to market competition.
Market share, also known as market share, refers to a company's sales (or sales) in the market share of similar products. Market share is an important indicator of enterprises to determine their own market position is one of many large and medium-sized enterprises to discuss and develop an important basis for market strategy. The market share of the market is divided into the overall market share and target market share, the report to the Chinese market as the object of study, the Chinese market is the overall market, while some specific provinces and municipalities as the target market.
Market Concentration Degree of market concentration is the measure of market concentration degree of the whole industry. It is the most basic and important factor to determine the market structure. It embodies the competition and monopoly degree of the market. The commonly used concentration measurement indicators are: Industry concentration rate, Helfindahl-Hirschman index, hereinafter referred to as Hirschman index, Lorenz curve, Gini coefficient, inverse index and entropy index, in which the concentration rate and Hirschman index two indicators are often used In the anti-monopoly economic analysis. In this report, market concentration is measured by the industry concentration rate, which is the sum of the market shares of many of the largest enterprises in the designated market of the industry. For example, the market share of the four largest enterprises in the industry and. The higher the value, the higher the monopoly of the industry, the majority of customers are concentrated in a few to several companies.