In theory, these processed clothes will be returned to the company's Hong Kong headquarters in Hong Kong after the collection shipped to Italy, France or Spain fashion gathering, and then sold to various countries. However, due to the high cost of transport and tariffs, it seems to the industry, in all areas of clothing or other products produced will not necessarily be sent to headquarters. The staff said that some of the production in China, affixed to the Italian label, and even the customs did not go out too. The finished product after a simple procedure, usually directly to the wholesale agent, or directly into the store sales.
Although the store's sales staff have repeatedly stressed that their products are handmade by European craftsmen, after exports to China. China's clothing brand strategy development experts, China (Dalian) International Brand Introduction Center Professor Liu Wenxian, told reporters that high-end luxury brands even if in order to protect their historical and cultural value should retain the origin, to comply with What conditions can be labeled "Made in Italy" label is not an industry standard, there is no international uniform rigid requirements, but should be a pursuit. Each country has different requirements for each country, but at least to ensure that the core products of the process is completed in Italy, the main raw materials from Europe, can be marked "Made in Italy".
In a foreign article, it is necessary to ensure that the majority of the product (part of which the quality is determined) is made in that country and that the cost (labor, material, etc.) of the part produced in that country is at least 50% of the total cost In line with the above two can be marked with the country-made label. According to this provision, the label "MadeinChina, DesignedinI-taly" seems more reasonable for products manufactured in China. Hot production site is different, the company responsible person in public relations department in a telephone interview, flatly deny that there is a production line in the country. "We do not have any production lines in China, you can see, almost all of our products are marked in the Made in Italy, are pure Italian technology and technology." However, the British "Financial Times" contributing writer, the fashion industry EchoGu said Prada in China the first two years to find a technology to meet the requirements of the factory, so in China. Forced to "Made in China" cheap image, their CEO proposed that the origin label should be removed, be replaced by "Made by Prada". Store to see, every shoe, every piece of clothing, each package, without exception, all marked "Made in Italy". The idea of "Made by Prada" was not implemented.